What Do The Mob and Drug Companies Have In Common?
I have a great dentist. My wife has been going to him since she was a teenager, and when I moved to Maryland I signed on, too. He’s personable, understands a little about out-of-the box marketing (he’s the only one of my health care providers who actually sends e-mails), and does a great job. However, my wife and I have an inside joke that his office is really a front for the mob.
How do I know? Before any appointment, I get crazy calls to confirm the appointment. By crazy, I mean they will start calling a week before, and if I don’t return the call within 30 minutes, they call again. And again. And again. I know—they lose money if I don’t show up, because that’s time they could reserve for another patient. But, their practice of repeated (I won’t say harassing, but it feels that way) calls makes me wonder if it isn’t a matter of time before they come out with wood baseball bats and thumb screws if I were to ever miss an appointment.
The Red Cross is the same way.
Continue reading "What Do The Mob and Drug Companies Have In Common?" »

I saw a link the other day to CNBC's "Pharma's Market" by Mike Huckman titled 

