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Articles Posted in AstraZeneca

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Tons of press on AstraZeneca and their antipsychotic drug Seroquel, lately, much of it dealing with one Dr. Michael Reinstein, a physician who, by all reports, will have to answer a lot of questions about his patients.
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An e-mail from the Seroquel litigation, dated May 14, 2001, contains some talking points for Seroquel’s Product Managers and Marketing Managers. AstraZeneca understood that they had a big problem with the weight-gain issue. The e-mail reflects their approach:

  • “The global strategy is to demonstrate to customers that Seroquel has a weight neutral profile in the long term
  • Seroquel is neither associated with diabetes nor its exacerbation