Like most lawyers writing about mass tort drug injury cases, our firm is looking to attract potential hip replacement recall cases.
One means of accomplishing this goal – as opposed to providing real information that is of use to victims which attracts attention from the search engines – is to buy pay-per-click advertising. I’m philosophically opposed to pay-per-click because I feel like 90% of the clicks are other lawyers snooping around to see who is buying the placement.
That said, I’m sure it worke because there are a lot of drug injury lawyers and marketing firms spending a fortune on placement. If the free market says it works, I’m inclined to believe it works.
When I say “a fortune”, I mean a fortune. This is the cost of hip replacement per per click:
hip replacement lawsuit: $37.11
hip replacement lawsuits: $37.70
zimmer hip replacement lawsuit: $19.44
hip replacement lawsuit settlement: $35.36
hip replacement recall lawsuit: $35.63
hip replacement class action lawsuit: $32.56
depuy hip replacement recall lawsuit: $51.11
zimmer hip replacement lawsuits: $25.54
depuy hip replacement lawsuits: $41.59
The cost of these clicks does give lawyers a decent stock market type barometer of where the conventional wisdom is as to where the cases are headed. I would love to see a graph over time of the pay per click costs for Seroquel, Medtronic and Digitek. I just took a quick look at Seroquel. The lawyers have all, naturally, run for the hills. The big buyer of pay-per-click advertising on these keywords now: AstraZeneca (the maker of Seroquel).