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Johnson & Johnson Criticized for Social Media Use During Tylenol Recall

Our friends at the Pharma Marketing Blog discuss Johnson & Johnson’s recent social media efforts considering their children’s Tylenol recall. Johnson & Johnson Director of Corporate Communications Marc Monseau responded in the comments. Nice, but there is a lot more Johnson & Johnson could be doing, social media-wise. This is a good opportunity to earn points with the public through full disclosure, links to media that is critical of J&J, videos of J&J’s corporate talking heads reassuring the public, etc… It’s a brave new world, but only if you embrace technology.